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Taobao is the local online competition that offers services just like E-bay, but only their services catered more to the local market. Taobao offered free basic services to sellers, while E-Bay initially charged listing fees, as it did in the United States, and Europe. Many critics believe that Chinese consumers will always choose the free or low cost option unless the product is tangible. These mistakes could have been avoided if E-Bay would have taken a little time and effort to do their research, and cater to the host Country.
When eBay entered China, the company brought their American tactics, and made a critical mistake by thinking the business would strive as it has done in the US...
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