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Essay text:
This began in 1993 when Fiat Auto took a decisive step towards creating a global organization by setting up Project 178, whose main features are:
1. Define a family of new models, based on the same platform, to be produced and sold with basically no significant change, in a number of countries.
2. Create a worldwide supply chain to manufacture, in different places of the world, a family of new models suited to the motorization needs of BEMs(bigemerging market).
3. Take advantage of cost differentials, namely labor cost differentials, available in PLEMAs(peripheral of large existing market areas)...
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