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In 1987, Howard Schultz, a former Starbucks employee, acquired the company. When he first joined Starbucks in the early 1980s as director of retail operations, Starbucks was a local, highly respected roaster and retailer of whole bean and ground coffees. ... Starbucks?¦ concept of selling fresh-roasted whole beans in a specialty store was a revolutionary idea. ... Coffee House Experience
Inspired by the Italian espresso bars, Schultz convinced executives to have Starbucks?¦ stores serve coffee by the cup instead of adopting the prevailing method at that time: packed in cans and purchased from supermarket shelves directly...
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