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Research and the activities of larger wineries have identified non wine producing countries as priorities with regard to export expansion.
Yellowsnow Wines has identified Sweden as a market for potential growth and market expansion. Trends in wine consumption have indicated the possibility of niche market share capture. This aim would require Yellowsnow Wines to employ a strategic marketing plan that would cater to the demands of the desired niche market. This strategy includes the positioning, pricing, brand development, communication networks as well as an analysis of the operating environment and the formulation of strategies to best cater to efficient and effective operation within it...
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