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Essay Details:
Essay text:
Persuasive communication p 6
a. Target description p 6
b. Process of message transfer p 6
c. Stimulus p 6
III. Target analysis p 7
A. Culture influence
1. Power distance p 7
2. Uncertainty avoidance p 7
3. Individual / Collective p 7
4. Masculine / Feminine p 7
B. Motivation of purchase p 7
C. Nature of the motivation p 8
D. Buyer behaviour p 8
1. X, Y, Z analysis p 8
2. IDU analysis p 8-9
3. A, B, E analysis p 9
E. Buyer's prior attitude p 10
IV. Communication strategy p 10
A. FCB Grid p 10
B. Rossiter and Percy Grid p 10
V. Advertisement analysis p 10
A. Nature of the context p 10
B...
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