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Essay Details:
Essay text:
The change was
for a “contestable supply” of cars, breaking the Mercedes A Class monopoly. Along with
this change a policy of “empty to empty” was introduced. Three months later, “bring it
back clean” was launched. The final changes to the business model were introduced three
months later again in the form of the “Pit Stop” model and a change in strategy for the
selection of branch locations.
Contestable Supply
Contestable supply centred on lowering costs via breaking the monopoly supplier position
of Mercedes. This change would allow easyCar to negotiate better deals via the increased
options brought about via the use of multiple manufacturers...
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