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These directly affect the economic viability of the product, since some of the factors affect profitability.
There are also political, social and cultural climate factors to be considered in foreign markets. These factors have a profound effect on attitude and behavior of the general public, and then affect the choice demand of foreign products. The increasing diversity of the socio-cultural in which research is being conducted, implies that international marketing researchers will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions...
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Common topics in this essay:
- Choosing Candidate Markets And Products When A Firm Goes International
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