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Firstly, as regards communication, Donnar is a B-to-B company, so they don t ad for the public. However, they try to convey a strong message to their customers in Australia. "The message of an advertisement refers to the facts or impressions the advertiser wants to convey to potential customers." (book, p.657) their message is mainly "reliability, dependability and a market name which is wellknown in China" (Catts, C., 2004, email, 5th April) by mentioning awards and certificates awarded in China by numerous agencies. Their global communication policy is 'think globally, act locally' (Catts, C...
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