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I will then attempt to offer some recommendations that could benefit Zara and Inditex and its long term success.
Analysis of the external environment of the firm:
The apparel industry is considered as a buyer driven, highly profitable and fast moving industry. It is vital therefore that any firm operating within it understands the environment and what is going on around them. In order to fully capitalise on opportunities and extinguish any threats Zara need to be aware of its external environment.
One key element of the apparel industry is the importance of imports and exports in the production stages...
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