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Special symbols and the language need to adapt to the country/culture. Some symbols can be offensive in one culture and be normal symbols in another culture. There is also a possibility that a symbol is not commonly used in a culture and will be misinterpreted. Language differs of course; many things can go wrong concerning languages or translations. The packaging also has to be adapted to the conditions of a country; storage conditions (size of the product), climate, moisture, etc.
Technology can also make a difference if the product is going to be successful on a new market or not. Measurement systems vary between countries and often components need to be modified to adhere to local standards, which can also include the size of the product...
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