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Even though eBay charged the same listing fees in China as it does in the United States and Europe critics seem to believe that the Chinese consumers will always choose the free and low costs of an intangible product. I argue, how can this be the case when according to the China Internet Development Research Center, the Chinese purchased over $100 million in virtual currency to upgrade online game personas and to buy custom ring tones for mobile phones? Other surveys and interviews conducted by the China Market Research Group (CMR) suggests that eBay’s listing fees were not a reason for eBay’s failure...
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