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Oamenii de afaceri onesti si performanti nu se mai indoiesc de faptul ca good ethics is good business, asumandu si (indiferent din ce motive) responsa¬bilitati si obligatii fata de un spectru tot mai larg de stakeholders: proprii angajati, consumatorii, furnizorii, creditorii, co¬munitatile locale in care isi au sediul, statul sau mediul incon¬jurator. Dar, pana de curand, toate aceste argumente etice si reguli morale si au limitat sfera de valabilitate si de aplicabilitate exclusiv pe plan domestic, fiind considerate prea putin sau chiar de loc relevante in sfera afacerilor internationale. Asa se explica faptul ca abordarea teoretica a eticii in afacerile internationale s a produs cu mare intar¬ziere; prima lucrare, de acum clasica, in acest domeniu, The Ethics of International Business, a fost publicata de catre Thomas Donaldson abia in 1989...
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