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They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise, as study a show that in the US, $155billion was spent on advertising during 2006 alone. A review built by the accounting firm PriceWaterhouseCoopers that same year stated that the worldwide advertising expenditure was at $385billion.
What is Global Advertising? Terminology such as international, global, export and multinational has caused some problems when mentioned along with advertising. Some of this is due to the facts that that some organisations produce and market their products in a range of countries and have some form of subsidiaries there...
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