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International Ads A Look Into French And German

International Ads: A Look Into French And German Culture

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Title: International Ads: A Look Into French And German Culture

Essay Details:

Subject: Business

Author: Pauline F

Date: November 4, 2012

Level: University

Grade: A

Length: 13 / 3665

Essay text:

The second set is about beer advertisements from Germany and United States. All of the advertisements are available for viewing on youtube.com. The evaluation draws attention to the fact that similar products are advertised in vastly different ways depending on the country and the culture to which they are being shown to. When comparing the French and American car commercials, it is easy to see how differently each culture views the issue of safety. In the French ad, safety was to be seen as an abstract issue. On the other hand, in the United States it was clearly laid out. In addition, the French ad used cultural food to symbolize a car rather than actually using cars...

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