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Nokia’s capabilities more lie within manufacturing, so how about entering into other electrical goods markets e.g. TVs, as Samsung have done.
Anthropologists studying emerging markets – innovation. (McGregor, 2008)
Values driven culture – Engaging you, achieving together, passion for innovation, very human. (Smedley, 2008)
“With growing mobile phone usage among the tween generation, several manufacturers are targeting this market with child-friendly models with a degree of parental control.” (Euromonitor International, 2008)
Recognition of emerging markets – targeting “tween” market – introduction of barring solution, parents can control what children access...
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