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Barnard and Selznick argue that the first interest in the impact of nationality on the firm's organization appeared after the great success of the Japanese products, after the Second World War, as their cultural basis were totally different from the occidental ones, which were supposed to be the most, if not the only, effective ones.
In the 1950s and 60s, the dominant belief, at least in Europe and in the USA, was that management was universal, and do not depend on national environments. During the 1970s, the belief in the unavoidable convergence of management practices waned. It slowly became clear that national and even regional cultures do matter for management...
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