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Pushing the envelope of product design
2. Being first to market with newest devices
3. Premium pricing and skim marketing. No emphasis on mass production
Initially, Intel had a successful run in this business as they:
1. Had no immediate competition
2. The demand for memory chips was insatiated. All products had successful launch and carried premium pricing.
3. The time lag between product launch was spaced conveniently to allow for new product development.
However, the entry of Japanese companies posed a threat to the market share of Intel.
1. Product Life Cycle shortened as more companies had product launches which propelled product development at a higher frequency
2...
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