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Essay text:
Almost everybody is familiar with Intel because of their marketing campaign ?§Intel Inside??. They started this campaign for creating brand recognition among PC-users, after all this has been an enormous success (who doesn?¦t know the tune of Intel).
In this report we will discuss the case situation by concepts of strategy and we will use where possible some models for supporting our findings in the analysis. This information will lead to the definition of a central key issue. Furthermore we will elaborate on this by giving our recommendations to Intel, how we think they should operate in the coming years...
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