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Essay text:
There were new opportunities to gain efficiencies in the supply chain and in the distribution channels. Given that the grocery industry is extremely competitive, Fully Clingman the president and CEO of H.E.B. Grocery Company are placing renewed emphasis on technology and new systems to gain greater market share and to provide better customer convenience. H.E.B is also in the process of implementing (CRM) customer relation management systems to better serve their customers. A new organization structure was announced to intensify this company's rapidly evolving technology, but is this the best way to grow the business? What are the competitors doing? Are these new systems and technologies going to be easily adopted by their suppliers? These are all important questions that they must ask themselves in moving forward with this new strategy...
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