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Integrated Message Paper

Integrated Message Paper

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Title: Integrated Message Paper

Essay Details:

Subject: Business

Author: Teresa W

Date: June 28, 2014

Level: University

Grade: B

Length: 5 / 1355

Essay text:

However, the flip side to PR is how it helps connect target audiences to build and position brands, change behavior, and move products off the shelves. To keep Kodak's products in consumer's minds, Kodak has geared up a multitude of movie-themed promotions and sweepstakes prizes using a variety of media outlets. For example, Kodak EasyShare Gallery offered consumers free movie tickets to Pirates of the Caribbean: Dead Man's Chest with a $20 purchase at KodakGallery.com. As well, an online sweepstakes asks consumers to participate in a photo treasure hunt for a chance to win Kodak products or a trip to Disneyland (Johannes, 2006)...

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