- Your research paper is written by certified writers
- Your requirements and targets are always met
- You are able to control the progress of your writing assignment
- You get a chance to become an excellent student!
Essay Details:
Essay text:
In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners, although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways, all stressing the fact that IMC’s Task is to combine all corporate media and messages to project clarity, consistency, and maximum communication impact in its surroundings.
Percy (1997) defines integrated marketing communications as “the planning and execution of all types of advertising and promotion selected for a brand, service, or company, in order to meet a common set of communication objectives, or more particularly, to support a single positioning”...
Showed 18% of text Buy database access to get full access to all 184 988 essays
Calculate a fair price for your order
Do you need an essay?
A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.
Do you need many essays?
The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.
Common topics in this essay:
- “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
- Advertising and Promotion
- excessive sales promotion and brand equity
- Integrated Marketing Communication
- Integrated Marketing Communication
- Marketing communication tools ab.&fitch
- marketing management - promotion
- Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
- Promotion On Marketing Strategies
- Promotion and Advertising
- Retail marketing and Promotion
- Starbucks integrated marketing communication campaign
- Advertising And Promotion
- Ethical Issues In Advertising Communication
- Sales Promotion Techniques
Feedback of people who used our services.
Similar Essays:
1 pages / 244 words |
|||
4 pages / 1152 words |
|||
1 pages / 292 words |
|||
3 pages / 689 words |
|||
1 pages / 281 words |
|||
2 pages / 350 words |
|||
3 pages / 628 words |