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However even though the five core activities reach a common goal each has its own approach and solution to facilitating information. For instance:
Public Relations "consists of activities that influence public opinion and create goodwill for the organization" (Marketing Seminar MKT5540: 2003). Simply put this usually involves any type of public message such as
Sponsorship activities
Conferences and events
Media/trade briefings
Getting stories in newspapers/ magazines and on T.V, radio etc.
Direct Marketing "Is any activity which creates and exploits "direct relationships" between an organization and its customers...
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