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Essay Details:
Essay text:
Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved as Hill's introduces The Pet Communicator.
Through modern technology and a well-planned Integrated Marketing Communications (IMC) plan, Hill's has found a new niche in the market place with The Pet Communicator. The IMC will provide a brief overview of Hills, a product description, SWOT analysis, define market research; and segmentation; provide the positioning strategy; specify the strategic 4-P's; define the budget; and review various control mechanism's. Hill's realizes this product will intrigue and fuel imagination through a detailed and organized IMC plan...
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Common topics in this essay:
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