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A brief analysis of the external factors that pertain to PFB Corp. and its offering of Insulspan SIPs, reveals a potentially large motivated North American market with considerable spending power that has not been saturated by competition. The analysis of PFB Corp. and its current marketing strategies indicate that they are financially strong, have well established production facilities, and are positioned to take advantage of future growth opportunities. However, although the marketing strategy implemented is solid, it has not been effective and is not focussed on product awareness. Considering the strengths and weaknesses of the internal operations of the company and the opportunities and threats present in the market, there are several alternative courses of action for the company to consider...
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