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Essay text:
Evaluate the market where the brand equity/sales is highest and sort in ascending order
2. Conduct the study in the towns where the equity is highest and lowest.
3. This would bring in an averaging/distribution of the equity in the sample population
4. Conduct the paired comparison study in a large shopping mall or exhibition space.
5. To woo customers to taste the product and vote, a lucky dip could be arranged of a gift hamper of Jewel Tea.
6. Keep four samples of black tea with equal amounts of sugar, each labeled as Jewel, brand X, brand Y and Tea leaves. (X and Y symbolize first alphabets of newly introduced tea brands)
7...
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