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Essay text:
Despite the trend, there are still some people in mainstream sectors are to make profit regardless of environmental and social cost, because they think there is no demand. This report seeks to define the triple bottom line and to explain the reason why the triple bottom line is playing a more and more important role in business with different examples.
2. Definition of the triple bottom line
The triple bottom line serves as reports that can show the purpose and the condition of a company. The fundamental idea of it is that a company should not only use the old-fashioned financial bottom line, but also incorporate social and environmental bottom lines into present management (MacDonald and Norman, 2004, P...
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