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Essay Details:
Essay text:
With an objective to scale as a market leader in technology solution as well as in sales $ volume as fast as possible, InPart is at a decision fork to choose the right sales, marketing and pricing options for their Go-to-Market strategy. Refer to Exhibit 1 for SWOT Analysis and Sales and Pricing Options for InPart.
Recommendation:
Sales: InPart should license DesignSuite content in an OEM arrangement to Parametric Technology (PTC), the best, largest and fastest growing CAD system manufacturer, for resale.
Pricing: InPart should negotiate favorable royalty rates in a bundled sales arrangement on a per sale basis...
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