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Innovation Management In The Mp3 Audio Player

INNOVATION MANAGEMENT IN THE MP3 AUDIO PLAYER INDUSTRY

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Title: INNOVATION MANAGEMENT IN THE MP3 AUDIO PLAYER INDUSTRY

Essay Details:

Subject: Business

Author: Tony G

Date: August 3, 2010

Level: University

Grade: A

Length: 10 / 2881

Essay text:

The leader of today's market holds a powerful dominance over the competitors. In fact, only one name prevails in the personal stereo industry from the last two decades: Sony. Sony's success has been waning over the past five years as a result of the combined service that Apple's iPod provides with iTunes software as well as iTunes online music shop. The ubiquity of the "i-brand" has been a curse for the other players in the personal stereo industry. Following the success of Sony's Walkman cassette tape player, competition rose between electronics giants as portable CD players become economically feasible to the mass market in the early 1990s...

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