Innovation in Services
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Title: Innovation in Services

Essay Details:

Subject: Business
Author: Margaret P
Date: December 26, 2014
Level: University
Grade: A
Length: 5 / 1224

Essay text:

Most successful innovation includes some elements of both. Bettina Von Stamm (2003) in her book defines an innovation as creativity plus successful implementation. The Journal (2007) reports that, "Innovation is the life blood of industry - and technology underpins that innovation” http://web.lexis-nexis.com/professional/form?_index=pro_en.html&_lang=en&ut=3345402940 According to www.wikipedia.org there are different innovative practices using by companies: - Business innovation; changing the way business is done in terms of capturing value, e.g. Compaq vs. Dell, - Marketing innovation; development of new marketing methods with improvement in product design or packaging, product promotion or pricing, - Organizational innovation; creation or alteration of business structures, practices, and models, and may therefore include process, marketing and business model innovation, - Process innovation; implementation of a new or significantly improved production or delivery method, - Product innovation; introduction of a new good or service that is new or substantially improved...

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