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6
Supply chain management e Customer Relationship Management. 7
Ricerca e sviluppo: solo un fattore - chiave per il successo? 8
Capitale strutturale: un portafoglio di oltre 600 brevetti. 9
Merger & Acquisitions come modalita di crescita. 9
Conclusioni 12
Bibliografia
• M. Sobrero, G. Grandi, Innovazione tecnologica e gestione d’impresa – La gestione strategica dell’innovazione, Il Mulino, 2005
• S. C. Certo, S. T. Certo, Modern Management, Pearson Prentice Hall Editions, 10 edizione, 2006
• M. Sobrero, La gestione dell’innovazione – Strategie, organizzazione e tecniche operative, Carocci Editore, 1999
• Lipparini, A...
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