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can be replicated and benefits different areas in our daily applications.
In 3M Corp., Uses of 3 types of Innovation: Refer to Appendix1; it is the matrix used by 3M management to find potential markets. Type A contains new business with new customers and markets; Type B contains making changes on the basis of competition which aims at target existing customers in new application areas; Type C contains linear extension that focuses on existing customers and applications. I gained from this 3M concept that I do not need to stick with only one specific target market. One good example of innovation product in 3M- decorative ribbon was innovated incidentally, which valued to customers for decorating presents or gifts; later time, it was modified and the materials of nonwovens used in decorative ribbon finally became respirators that serves its medical and occupational health and safety businesses...
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