Innovation

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Title: Innovation

Essay Details:

Subject: Business

Author: Julia R

Date: February 27, 2011

Level: University

Grade: A

Length: 10 / 2755

Essay text:

They result in changes that customers recognise as new.’ Dess et al (2007) describes innovation as ‘using new knowledge to transform organisational processes or create commercially viable products and services.’ Put in even simpler terms, innovation is ‘the process of making improvements by introducing something new’ (http://en.wikipedia.org/wiki/Innovation). Therefore I believe the two words that sum innovation up are ‘process’ and ‘new’. Innovation is a process and there theories and models that I will evaluate in this essay. Innovation also has to be something new that an organisation can use as an advantage...

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