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Essay text:
INNOVATION AS A TOOL 10
4. RECOMMENDATIONS 10
4.1 THE MAVERICKS 11
4.2 READ THE SIGNS 11
4.3 COMMUNICATE 12
4.4 IDEAS INCLUDE 12
5. CONCLUSION 12
REFERENCES 13
INTRODUCTION
Innovation is defined as the application of knowledge in a novel way, primarily for economic benefit. Innovations have two main characteristics. First, innovations break the mould by applying knowledge in some novel way. Second, innovations are the result of a chain of events that starts with the original idea, invention or discovery, and then proceeds (usually in a chaotic manner) though prototype construction, financing, customer demonstration, field trials, engineering, and production, marketing and finally sales...
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