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Essay text:
It gives an overall marketing Environment for Life Insurance and specifically tries to identify the variables affecting the Environment of Unit Linked Life Insurance (ULIP). This report is not an analysis of the variables identified but some analysis of the variables has also been included.
This is the first part of the project and concentrates in understanding the insurance sector and its dynamics. It analyses the current marketing environment prevalent in the country. The next part will involve a close scrutiny of the changes happening and accordingly shape up the marketing plan. It will concentrate on the product and its various features...
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