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Inevitably, narrowcasting would be an ideal approach to utilise the marketing department's efforts and minimise advertising cost in terms of CPT (cost per thousand reached). By specialising and narrowcasting to different segments of the given age groups across the four European countries, it becomes possible for the consumer to identify with the product in such a way that may not have been possible with a broadcasted message. Either way, a strategy of Confucianism (depending on the circumstances) or dynamism (regardless of circumstances) must be decided upon.
The reason for the suggested method is that not only will teenagers in the UK, Germany, France and Italy speak different languages, but they will also have different characteristics; social, personal, psychological and cultural diversities...
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