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This being the case the target market would better aimed at the 25-34 year olds as they are the ageing population of tomorrow.
A study found that wine is seen as a sophisticated product and the purchase and consumption of wine determines the level of sophistication. Ordinarily the level of sophistication varies with socio-economic status, therefore higher the status, the greater the level of sophistication (Howells, 2005). These observations provide a trend that the 25-24 age group might become future wine consumers, however, this is not certain and the primary objective is to capture their minds...
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Common topics in this essay:
- Industry Analysis For Organis Wine
- Wine Industry
- Wine Industry
- Wine Industry
- Wine Industry Introduction
- The Canadian Wine Industry
- The Australian Wine Industry
- Competition in the Global Wine Industry:
- ROBERT MONDAVI AND THE WINE INDUSTRY
- Imported Wine Industry India Vs Australia
- wine analysis
- Russian Wine Analysis
- wine conpany analysis
- Wine
- Wine War
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