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Through the WPP family, Ogilvy has the competitive advantage of access to top-rated expertise in the communications spectrum and this is in line with the company’s emphasis on brand stewardship.
As brand stewards, Ogilvy strives to leverage the brands of their multinational clients by combining local know-how with a global network, creating powerful campaigns that address local market needs while still delivering the consistent universal brand identity.
Ogilvy and Mather International bought over S.H. Benson worldwide in October 1970 and according to the prevailing Singapore legislation, it was known as “Ogilvy, Benson & Mather”...
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