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These DEVELOPING COUNTRIES are primarily defined by Low Per Capita Income Levels and they are included in the realm of the NDCs, from a marketing standpoint, because both of these types of countries have a huge Lack Of Marketing Infrastructure.
LOCAL MARKETING IN DEVELOPING COUNTRIES
Some of the problems faced in these countries are:
-poor economic conditions
-low educational levels
-high illiteracy rate
-general overall apathy of the populace
Local Marketing in these types of countries is challenging.
Microenvironment in these countries are characterized by UNCERTAINTY which is why “environmental scanning” becomes necessary in these markets for local marketers...
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