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With eight sales concepts Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy's Class they boast nowadays 3,701 stores in 68 countries, distributed as shown in Table 1.
In their own words: “Inditex’s philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast international expansion and excellent response to their sales concepts.”
In this assigment, I will try to provide some facts to support this strategy and to point out some exposures which could jeopardise Inditex’s future success.
Table 1: Inditex shops distribution
Since the first Zara shop (the most important concept of the group, with 72...
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Common topics in this essay:
- Inditex Analysis
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- Inditex International Expansion
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