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Indian Softdrink Industry Analysis

Indian Softdrink Industry Analysis

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Title: Indian Softdrink Industry Analysis

Essay Details:

Subject: Business

Author: John F

Date: March 5, 2016

Level: University

Grade: A

Length: 13 / 3713

Essay text:

Globally, the market size of this industry has been changing. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry. Datamonitor (2005) also found that the total market value of soft drinks reached $307.2 billion in 2004 with a market value forecast of $367.1 billion in 2009. The modern soft drink industry started in 1886, when Dr. John S. Pemberton invented "Coca Cola" in Atlanta, Georgia. This was followed by the invention of "Pepsi cola" in 1898 by Caleb Bradham. In India the two major player Coca cola and Pepsi made their entries in 1977 but then the market was not that much friendly to the foreign companies...

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