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However, today the line between entry-level and upgraded products is disappearing.This is perhaps due to many younger consumers, even though being first-time buyers, are not necessarily first time experiencers -- and prices of many durables are no longer defined by list price but by EMI instalments! So a Maruti 800 is not necessarily an entry-level car, the Ford Ikon too is an entry-level vehicle.
? Upgrade is part of life: In the past many products -- especially durables -- were bought as lifelong possessions.This is no longer true. Today the average life of a mobile is 12 months, that of a TV three years; cars four to five years and soon even homes will be changed more frequently...
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