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Essay Details:
Essay text:
“ The nature of the tourism industry itself is service orientated and as the visit Scotland website highlights: “Service quality is fundamental to the entire tourism product.” This essay will aim to look into what is actually meant by Quality in tourism? Looking into what problems or issues the service sector face in maintaining this quality refer to appropriate tourism examples to highlight relevant points.
There are many variances when defining quality as different academics and organisations have different views. Cooper, Fletcher, Gilbert, Shepherd and Wanhill (1998, p.359) state: “Quality is the totality of relationships between service providers (functional aspects and the features of the product (technical aspects)...
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