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In Search Of Excellence Critique

In Search of Excellence: Critique

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Title: In Search of Excellence: Critique

Essay Details:

Subject: Business

Author: Jason D

Date: June 29, 2015

Level: University

Grade: A

Length: 5 / 1220

Essay text:

(Zikmund / D'Amico 2002) Peters and Waterman's In Search of Excellence: lessons from America's Best Run Companies does adhere to the marketing concept albeit not directly. They strongly support the idea that an organisation is only as good as the people who work within that organisation. Although there is some emphasis on sales and product orientation, much of this stems from the organisation wanting to provide the highest quality product or service for the consumer. Peters & Waterman see excellent companies along the lines of "a sound mind in a healthy body". They acknowledge the need for profit, but see it as secondary to consumer orientation...

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