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Essay Details:
Essay text:
This research is aimed at providing an overview of current product placement research in Hollywood cinema with a view to examining the lessons that can be learnt by film producers and brand managers looking to formalize product placement strategy in Bollywood productions.
Research Methodology:
The method of research for this paper is a mix of data collection and quantitative analysis. The quantitative analysis would involve collection of statistical data available from the users and demographics details over a period of time, in this case November - December, 2007. In all questionnaires will be administered to 150 respondents...
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