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Rao, who was head of marketing at Kremmer, was determined to bring Funsip back from the grave.
His determination was rooted in research that had indicated that the processed foods sector was poised for phenomenal growth. Kremmer wanted to tap this opportunity. Rao's objective was to expand the processed foods category by introducing ready-to-use products. While such products would remain niche items, he was also researching other products that would be accepted by the mass market.
Mass market products like processed milk, packaged atta (flour) and bakery products were identified as major opportunities in the foods business – high-growth products that promised big volumes...
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