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Moreover, recent liberalization of Foreign Direct Investments (FDI) policies for retail trading has reduced barriers to entry for single-brand retailers and for the first time allowed them to control their operations in India. It, thus, comes as no surprise that retail and consumer products are the fastest growing sectors in the Indian market today.
As competitive pressures mount, consumer products (CP) companies as well as retail set-ups, coping up with increasing consumer expectations, more demanding retailers, and maintaining efficiencies is made possible through new technologies such as radio frequency identification (RFID)...
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