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This in a sense has led to poor business decisions which resulted in bad marketing strategies. This day in age marketing has been able to take a better approach by collecting and analyzing data (Carrigan, Szmigin, & Wright, 2004).
La Fitness had a great start into the marketing world for their organization. "Not many businesses can claim it all started with a photo of Princess Diana with her legs in the air. In 1993, when the then-owner of London gym LA Fitness, Bryce Taylor, hawked illicit workout photos of his most famous member to national tabloid The Mirror, many of his customers left in protest...
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