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Currently, True Religion's strategy is through differentiation of their product through prestige, brand image and innovation. They have established a quality product with fashionable trendsetting lines and paying impeccable attention to detail, appealing directly to their target market and differentiating their product from their competitors.
High end fashion is a concept that we all know. A classic example would be the reference to Hollywood's Red Carpet, designer gowns, tuxedoes, etc.; Red Carpet equals high end fashion. The high end fashion denim industry is fairly young, but has proved itself by pushing through the introduction stage and moving into the growth stage of the industry lifecycle...
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