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Essay text:
The company’s new CEO, Meg McGill, was experiencing the challenges faced by project advocates who do not align their initiatives with the current corporate strategy. H-K’s e-publishing project was the pet project of the new, tech-savvy CEO. Unfortunately, Ms. McGill was unable to demonstrate to all members of her upper management team how the e-publishing initiative was aligned to the organization’s corporate strategy. In this case, some major stakeholders at H-K, such as its A-list author Will Harper and the firm’s CFO and production, felt the project was an inappropriate choice.
Businesses use project management to manage projects and achieve outcomes typically in alignment with implementing a new corporate strategy...
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