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50% of the marketing expenses are represented by operating expenses, which correspond to about 6% of the projected revenue in 2006.
The plan assumes a relatively high initial investment in product development, which involves the addition of new features and the enhancements in terms of compatibility with different platforms and in terms of security and reliability. The expenses in advertising and partnerships even thought the 6.4% figure we project for the first year is quite low compare to projected revenue, are going to decrease further as the reputation of the company builds up.
We think that the key to succeed in the market for wireless messaging is not to create another platform...
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